During Sílvia Figueira’s VIP Day, several actions were taken:
- Her entire email marketing system was migrated to Mailerlite, ensuring that the lead generation process on her website continued to run flawlessly.
- I set up the branding in the new platform, including logo, colors, and typography
- Handled all domain authentication and subdomain creation for email delivery and landing pages, achieving excellent deliverability
- I created nine automations corresponding to the different Enneagram types, as well as a follow-up automation common to all users.
In addition:
- I prepared email templates
- Fixed design details
- Set up the subscription form for the homepage
- Created segments to better organize the database
- I migrated over all contacts from Mailchimp to Mailerlite, using a Pabbly Connect automation to ensure that each contact was correctly tagged
- I also developed a test website to test the new Enneagram Test code
- Removed the Mailchimp integration, and rewrote the logic of the code for direct communication with Mailerlite.
In the end, the entire system became lighter, faster, and more efficient: the website gained performance, contacts were successfully migrated, automations were ready to be activated, and the client received access to support resources to confidently continue working with her new platform.
