This project was the second phase of the Touch Your Soul website construction project.
In the second phase of the Touch Your Soul project, I dedicated a day and a half to consolidating and expanding the work started during the first VIP Days. This second phase was divided into three major stages:
Course Platform on Systeme.io, and all integrations
- Configuring Systeme.Io to match Carla’s branding, setting up the main domain (touchyoursoul.pt) for email sending, creating a subdomain for courses, and resolving conflicts with her previous a account by cleaning up DNS records.
- Set up the primary email address
- Two courses were created with 12 modules and 69 lessons, and one of them was added as an order bump in WooCommerce.
- To ensure time-limited access, I designed an automation system across WooCommerce, MailerLite, Systeme.io, and Pabbly Connect, granting access for the time set for each course, and then automatically revoking it, while sending expiration notices and renewal offers.
- I set up a third course, created assessment quizzes, and implemented tags and rules to manage access and trigger satisfaction surveys. In MailerLite, I created full automations for the three courses, including welcome emails, expiration alerts, discount offers, and integration with Pabbly to manage expiration tags.
- In Pabbly Connect, the automations were refined to include the third course.
Website Migration Between Domains and Subdomains
Throughout the construction of the website and all integrations, the new website was built on a test subdomain, while the old website remained active on the main domain. When everything was ready to be launched:
- I handled the complete migration of the old website to a subdomain where people who had registered on the old website could still access it, disabling purchases there
- Exported all into Excel, and after cleaning and correcting the data, all the records were imported into the new booking system.
- The test site was moved to the main domain, with cache, security, SEO, and voucher plugins installed and configured.
Project Finalization
Now that the new website was in its final location, it was time to finish configuring what was still missing:
- I configured Google Analytics and Search Console
- Created redirects from the old pages to the new site
- Added a promotional coupon.
By the end, Carla’s entire digital infrastructure was organized, integrated, and ready to scale — giving her the ability to manage courses, clients, and communications in a smooth, streamlined, and automated way.
